Info
LAS VEGAS, NEVADA | Published on: February 16, 2011
Social media pitch
Arsenal Media Set To Buzz Digital Signage Sector’s Biggest Trade Show http://pr.co/p/000c9p
Summary
An immersive, gesture-driven multimedia feature that re-imagines the concept of display walls – developed for Christie Digital’s MicroTiles™ by Arsenal Media – is expected to create some exhibit hall buzz at this week’s Digital Signage Expo in Las Vegas.
Details

Arsenal Media will replicate a version of The BuzzWall™ multimedia installation featured at the Miami Dolphin’s Sun Life stadium at the Christie booth (#1629) this week at the industry trade show. Developed with Christie® by Arsenal Integrated, a division of the Montreal-based creative firm, the BuzzWall blends multiple content zones, gesture technology, live feeds, sound, mobile, social media and print.

View a video feature of the Dolphin’s interactive wall: http://vimeo.com/17432282

Arsenal has a large team at the show this week to help Christie market the concept of video walls as a canvas, in just about any shape. That work is just part of a busy schedule for Arsenal president Denys Lavigne and his team.

Lavigne is speaking Wednesday at a DSE educational seminar on “A World of Shapes: A New Approach to the Integration of Digital Screens/Canvases in Public Environments.” The session will explore how new shapes and large resolution digital canvases are forcing the industry to review and rethink how digital installations are put together. The session runs from 3-4 PM at the Las Vegas Convention Center.

Lavigne and his team will be on hand Wednesday evening for the Digital Signage Expo Content and Apex Awards. A pair of projects, both involving the Christie® MicroTiles™ technology, are finalists in four project and content categories at the industry’s top awards event.

The ‘Shop-or-Play’ interactive installation developed for Christie’s USA Head Office in Cypress, California is a finalist in one category, while a project developed for the Executive Offices of The Nielsen Company is a finalist in three categories.

Video - Nielsen’s corporate lobby project: http://vimeo.com/17365383
Video - Christie’s Shop or Play platform: http://vimeo.com/15372384

“These projects allowed us to explore exciting new ways in the development of multimedia installations,” says Denys Lavigne, President of Montreal-based Arsenal Media and Arsenal Integrated, “and that’s a tribute to our clients and their vision of this media. Considering how many amazing projects there are on the market, we’re honored that this work was singled out and celebrated.”

A demo of The Virtual Shelf™ innovative merchandising platform, also developed by Arsenal integrated, is also on display at Christie’s DSE booth this week.

Arsenal is also one of the sponsors of the informal industry mixer organized by the consulting firm, The Preset Group, the night before the exhibit hall opens.

ABOUT CHRISTIE
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com for more information.

 

ABOUT ARSENAL MEDIA
Arsenal Media is a digital content marketing agency specializing in digital signage and multimedia installations. Core services include project conceptualization, project management and content strategy and production. Arsenal Media brings value to dynamic environments by optimizing both the audience experience and leveraging its clients’ business opportunities through refined digital concepts and content. Arsenal Integrated is the R&D and digital innovation division of Arsenal Media. Arsenal Media is a member of the Canadian Out-of-home Digital Association and co-founder of the Digital Content Circle.

 

Corporate website:                 http://www.arsenal-media.com/en/index.sn
Video portfolio:                      http://vimeo.com/arsenalmedia
Press room:                           http://arsenal-media.pressdoc.com/

Quotes
“These projects allowed us to explore exciting new ways in the development of multimedia installations, and that’s a tribute to our clients and their vision of this media. Considering how many amazing projects there are on the market, we’re honored that this work was singled out and celebrated.”

— Denys Lavigne, President of Montreal-based Arsenal Media and Arsenal Integrated