Info
Las Vegas, USA | Published on: February 19, 2013
Social media pitch
Summary
Montreal Digital Content Marketing Agency Cited For Excellence In Creative And Project Execution At Digital Signage Industry’s Biggest Awards
Details

MONTREAL, FEBRUARY 19, 2013 - The creative team at Arsenal Media is proud, honored and humbled that their ideas and work have been nominated for 11 project and content awards to be handed out next week in Las Vegas at Digital Signage Expo.

Projects involving the Montreal-based company are top three finalists in 11 categories at the 2013 DSE Apex and Content Awards, staged annually at the digital signage industry’s largest trade show.

“We strongly believe in this media, and we’ve invested a lot of time to constantly innovate as we develop digital projects and content experiences that meet our clients’ business and marketing objectives,” explains Arsenal President Denys Lavigne. “This recognition from the industry suggests that we’re making some good decisions.”

Arsenal was cited for seven Content Awards for the quality of the creative work on different projects. The company received another four nods for Apex Awards - celebrating excellence in the design and execution of digital display technology in public, retail and corporate spaces.

The nominated work ranges from the digital experience for diners at a fast casual Thai restaurant in New York City to a multi-platform digital content program aimed at the mining industry, for heavy equipment giant Caterpillar.

“More than anything,” adds Lavigne, “it’s a credit to our clients’ vision and the level of commitment of our team members and close collaborators. The quality of projects up for awards this year is impressive, and we are honored to be part of this group.”

The Bronze, Silver and Gold winners will be announced at the DSE Awards Dinner at the Paris Las Vegas Hotel & Casino on Feb. 27. Award and event details can be found here on the Digital Signage Expo portal.

Arsenal’s DSE 2013 Content Award Nominations

Project: The Discovery Wall
Category: Arts, Entertainment & Recreation

Project: Christie Digital’s Corporate Lobby – Kitchener, Ontario
Category: Business, Industry & Government

Project: Arsenal Media’s The Fountain of Content
Category: Business, Industry & Government

Project: Digital 100 – Wilfrid Laurier University Centennial Celebrations
Category: Education & Healthcare

Project: Dee Daa Restaurant Digital Signage Network
Category: Food and Beverage

Project: Tourism Montérégie’s Experiential Tower
Category: Hospitality

Project: Caterpillar Touchpoint (In collaboration with Converse Marketing)
Category: Multi-platform

Arsenal’s DSE Apex 2013 Award Nominations

Client: Christie Digital
Project: Corporate Lobby – Kitchener, Ontario
Category: Business, Industry & Government

Client: Arsenal Media
Project: The Fountain of Content
Category: Business, Industry & Government

Client: Dee Daa Restaurant
Project: Digital Signage Network
Category: Food and Beverage

Client: Tourism Montérégie
Project: Experiential Tower
Category: Hospitality

The Digital Signage Expo trade show annually celebrates creative and project excellence and Arsenal Media has won multiple awards in previous years - six in 2012 and four in 2011. No company has approached 11 awards in a single year.

"So much of what passes for digital signage content is just stuff. Stuff that fills the screens but does little else,” says Pat Hellberg, an industry content expert and management consultant with The Preset Group. “Arsenal's content is the exception. They worry about art direction, aesthetics and, most importantly, the customer experience. As a result, their work stands far above the rest of the industry stuff."

Those attending this year’s DSE trade show are encouraged to visit booth 739 at the Las Vegas Convention Center, where Arsenal Media will power up its unique Fountain of Content.



Quotes
“We strongly believe in this media, and we’ve invested a lot of time to constantly innovate as we develop digital projects and content experiences that meet our clients’ business and marketing objectives.This recognition from the industry suggests that we’re making some good decisions.”

— Denys Lavigne, President of Arsenal Media
“More than anything, it’s a credit to our clients’ vision and the level of commitment of our team members and close collaborators. The quality of projects up for awards this year is impressive, and we are honored to be part of this group.”

— Denys Lavigne, President of Arsenal Media