Montreal, April 2, 2013 – Award-winning digital creative agency Arsenal Media has formally expanded from its Canadian base to the United States with the appointment of media veteran Art Williams as Director of Sales and Marketing.
Working from a new Arsenal office in Miami, Florida, Williams is responsible for Montreal-based Arsenal’s business development strategy and strategic partnerships.
“Art is a quality individual. His experience and deep knowledge of the industry enriches Arsenal’s capabilities and strengthens our reach in the US,” comments Denys Lavigne, President and Chief Strategist at Arsenal Media. “His appointment reinforces our commitment to developing quality digital strategies for our clients and meeting with the increasing demand for new and innovative ways to captivate and engage audiences.”
Williams’ professional experience includes over 15 years in digital media solutions, marketing and IT with companies such as IBM and Disney. He also owned and operated a digital-out-of-home (DOOH) TV network, working with an array of brands and production firms. He has also consulted with several digital signage operators and digital media entities to setup and reinforce strategy, design, deployment and management processes.
“I’m very excited to embark on this new challenge with Arsenal. Digital content and project strategy have always been an important part of my role as a sales and media consultant,” says Williams. “I look forward to contributing to the team’s vision and feel fortunate to be joining such a respected company. My new colleagues clearly pride themselves on combining their talents in smart, creative ways to ensure the success of every single project.”
Williams joined the Arsenal team in February, just in time for Digital Signage Expo 2013 - where the agency won a record 11 creative and project excellence awards.
About Arsenal Media
Arsenal Media is a creative agency dedicated to digital signage and innovative interactive destinations. Core services include installation conceptualization, content strategy and production, and multi-platform content development. Arsenal’s mission is to develop impactful, display-based experiences for brands in public and corporate environments.
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