Info
CYPRESS, CA | Published on: June 11, 2013
Social media pitch
Details

CYPRESS, CA – June 10, 2013 – Arsenal Media has switched on a massive, entirely unique video wall at the head offices of Christie Digital Systems USA that lets the high performance visual technology giant powerfully showcase its technology and portfolio using a simple tablet as the controller.

The video wall uses 108 Christie MicroTiles embedded into and spanning two walls in the main lobby of the company’s offices in Cypress, CA. The system runs product and compelling branded and ambient digital content at a full native resolution of 23,760 x 2,700 pixels; the equivalent of 30 full HD sources or eight 4K resolutions.

It combines 17 Christie MicroTiles ECU control units, 11 high performance custom PCs, using cooluxPandoras Box as the main installation manager and playback software. The system also uses a Christie Spyder X20 video controller and one Christie JumpStart server. For this complex project, Christie selected Arsenal Media to create the installation design, technical playback system, interactive tablet controller and custom content strategy.

The installation was officially launched and inaugurated on May 16th, 2013 by Jack Kline, President & COO of Christie Digital Systems USA.

“With this project, we feel we’ve pushed the Christie brand to a whole new level,” says Kathryn Cress, Vice-President, Global and Corporate Marketing, and the project’s executive producer. “Our main objective was to fully leverage MicroTiles' capabilities and push the limits in terms of content standards, and we’ve achieved this in spectacular fashion. It delivers the level of impact a customer or partner would expect when they walk into the headquarters of a company with Christie’s reputation and track record.”

Arsenal developed a rich, flexible library of full motion digital material for the vast, jagged MicroTiles canvas. They vary from custom “inside looks” at Christie’s product range and company background, to ambient video showing things like Los Angeles streetscapes and whimsical backgrounds that showcase the color reproduction, saturation and crispness of the MicroTiles display blocks.

“This project is about how important technology and content blend to drive a single, streamlined strategy,” says Denys Lavigne, President of Arsenal Media. “It’s about an integrated vision of this fantastic media. It’s also about collaboration and truly impactful experiences. We’re very proud to have been part of this adventure. It was a great opportunity to continue our explorations into the relationship between technology and creativity, in the context of refined, branded experiences.”

Lavigne's company has been working closely with Christie on its innovative MicroTiles product since well before its late 2009 launch, and has developed and executed the strategy, creative and technical execution for several signature installations - winning project and design awards for work done with such clients as The Nielsen Company, Sun Life Financial, the Miami Dolphins and Caterpillar.

The Arsenal team had already completed two lobbies featuring MicroTiles at Christie’s Canadian offices, but the Cypress project was by far the most involved and sophisticated. “Using this big canvas as a visual showcase was the key element, but we also wanted to develop a system that gave Christie a lot of flexibility in how it could be used and managed,” explains Lavigne.

Arsenal adapted coolux display controller technology to enable content and playlists to be fully managed using a simple tablet app. The user interface allows reception desk staff to control playback sequences, and create custom welcome messages for guests. Christie executives and sales people are now able to do snap demos right in the lobby.

The installation uses a coolux Pandoras Box as the master technology for the system, handling set-up and control of the playlist, content loops, graphic, video and sound layers together, and then dispatching them through cooluxPandoras Box Media Players, which synchronize and drive the MicroTiles visuals. The company’s Widget Designer controls the playlists, allows users to add custom text to certain visuals (such as customer greetings), and is the basis for touch controls using an iPad. 

“Our technology was designed to produce quality visual experiences," says Steve Gilbard, President of coolux Media Systems International. "And we’re very impressed with the results of this project, and how it pushed the limits of our tools.”

RP Visual Solutions provided & installed the MicroTiles mounts. “Our MicroTiles mount allows precise mechanical alignment, insuring flat and tight seams for a stunning image. Additionally, we supported Christie with project management services to aid in the installation,” states Randy Pagnan, President of RP Visual Solutions. 

While Arsenal handled the experiential portion of the project, its success owes much to the quality of the collaboration of the overall project team, which included Albert Franco and Victor Flores from Christie, RP Visual Solutions Cibola Systems, R. Taylor Design and coolux Media Systems.

-30-

 About Arsenal Media

Arsenal Media is a digital signage agency specialized in experiential and interactive installations. From project strategy, to content and technical infrastructure, Arsenal helps clients define, create and deploy innovative branded experiences in public and corporate environments. Arsenal has developed projects for clients such as Caterpillar Global Mining, The Miami Dolphins, Kazakhstan Telecom, The Nielsen Company and Re/Max.

About coolux Media Systems

coolux Media Systems provides hardware and software to enable ultra high resolution playback, interaction and control for corporate installations, entertainment and the digital signage markets. Designed to provide a vast selection of tools to designers, integrators and programmers, the multi-award winning coolux products have been used for corporate displays, trade shows, Broadway, film, broadcast television and museums worldwide for over 10 years with global support offices in Cologne Germany, Los Angeles and Montreal. 

About RP Visual Solutions

RP Visual Solutions fabricates visual displays for AV integrators and Consultants in demanding applications, including Digital Signage, Boardrooms, 24/7 Utility Control Operations Centers, Training Facilities, Network Operation Centers—anywhere visual displays are utilized.

For more information please contact:

David Goddard

davidgoddard@arsenal-media.com

+1.514.389.1515 ext. 105 

 

Quotes
“With this project, we feel we’ve pushed the Christie brand to a whole new level. Our main objective was to fully leverage MicroTiles' capabilities and push the limits in terms of content standards, and we’ve achieved this in spectacular fashion. It delivers the level of impact a customer or partner would expect when they walk into the headquarters of a company with Christie’s reputation and track record.”

— Kathryn Cress, Vice-President, Global and Corporate Marketing of Christie Digital
“This project is about how important technology and content blend to drive a single, streamlined strategy. It’s about an integrated vision of this fantastic media. It’s also about collaboration and truly impactful experiences. We’re very proud to have been part of this adventure. It was a great opportunity to continue our explorations into the relationship between technology and creativity, in the context of refined, branded experiences.”

— Denys Lavigne, President of Arsenal Media
“Our technology was designed to produce quality visual experiences. And we’re very impressed with the results of this project, and how it pushed the limits of our tools.”

— Steve Gilbard, President of coolux Media Systems International
“Our MicroTiles mount allows precise mechanical alignment, insuring flat and tight seams for a stunning image. Additionally, we supported Christie with project management services to aid in the installation."

— Randy Pagnan, President of RP Visual Solutions