Arsenal Integrated Creating Unique Digital Canvases In New Partnership With Christie Digital

R&D and project management wing of Arsenal Media established to help bring customer-ready MicroTiles display walls and fixtures to market; Christie to provide managed services

Interactive touch screen walls and virtual retail shelves are the first applications emerging from a unique partnership between Arsenal Integrated and Christie Digital Systems. The BuzzWall™ and The Virtual Shelf™ applications — customized, immersive media products that engage consumers and deliver retail ROI needs — were announced and displayed at Christie’s exhibit hall booth recently at the Digital Signage Expo in Las Vegas.

In a unique partnership between display giant Christie and Arsenal Media, parent company of Arsenal Integrated, customizable products that optimize the possibilities of Christie’s groundbreaking MicroTiles™ are being proactively developed, ready to customize and backed by an end-to-end solution for customers.

“The tiles give end-users some amazing opportunities to work with big visuals and shapes in ways that just weren’t possible before. There was a void in the marketplace for a company that could help sports franchises, retailers, museums and facility operators develop the big idea, and then also make it happen,” says Denys Lavigne, president of Arsenal Media and Arsenal Integrated. “This collaboration makes it possible. Christie’s Managed Services division has developed such high standards in deployment management, technical support and monitoring services. Their expertise is key to ensure that our clients’ investments in innovative solutions consistently deliver their business value.”

Innovative partnership
In this innovative partnership, Arsenal Integrated handles initial vision and concept for clients, all the way through creative, technology components and integration, project management, deployment and ongoing content support. Christie supplies display technology and technical support, and world-class, post-installation, remote management monitoring and control through its new Christie Managed Services offering for digital signage.

“Arsenal is recognized as an expert in digital signage content strategy and application integration. Partnering with Arsenal allows us to deliver complete solutions that meet customers' needs for an end-to-end integrated digital display solution," says Sean James, vice president, Managed Services, Christie.

Arsenal Integrated developed out of a long-running relationship with Christie Digital Systems, a global leader in high-end display technologies that invented MicroTiles and launched them commercially in late 2009. Arsenal Media has been Christie’s lead creative team as the company’s marketing and engineering groups planned and executed the global product launch.


The BuzzWall
A working version of the Miami Dolphins rebranded interactive BuzzWall, already in use at the team’s home stadium, has been stacked up and activated to run in Christie’s DSE booth (#1629) at the Las Vegas Convention Center. Tuned to the Dolphins’ integrated media and marketing strategies, the immersive display combines an irregular cluster of 42 MicroTiles, video servers, touch sensors, mobile integration, sound and supporting vinyl print graphics.


Virtual Shelf
Arsenal and Christie are also using the event as a showcase for the Virtual Shelf, a multimedia application that serves as a merchandising tool with both physical shelf space and a consumer interactive inventory display. Like the BuzzWall, the digital fixture combines MicroTiles display technology with gesture-based interactivity to give consumers virtual access to a retailer’s entire inventory. With the Virtual Shelf, retailers can design an unlimited display combination of live and virtual products, significantly expanding options for in-store marketing strategies.  

Arsenal Integrated tailors the technology solution to the project, and works with numerous hardware and software companies. One of its lead vendor partners is Float4 Interactive, a gesture-based technology company also located in Montreal, where they share a multimedia lab. Float4’s unique software has been used in several MicroTiles applications, including the Buzzwall at Sun Life Stadium project.


Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit for more information.


Arsenal Media is a digital content marketing agency specializing in digital signage and multimedia installations. Core services include project conceptualization, project management and content strategy and production. Arsenal Media brings value to dynamic environments by optimizing both the audience experience and leveraging its clients’ business opportunities through refined digital concepts and content. Arsenal Integrated is the R&D and digital innovation division of Arsenal Media. Arsenal Media is a member of the Canadian Out-of-home Digital Association and co-founder of the Digital Content Circle.

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Media Contacts:

Wendy Gokhool, Arsenal Media
(514) 389-1515 ext. 108

Carmen Robert, Christie Digital Systems
(519) 593-3588

Mario Almonte, Herman & Almonte PR
(212) 616-1190, ext. 267

The Virtual Shelf™ and The BuzzWall™ are registered trademarks of Arsenal Media.
Christie® is a registered trademark of Christie Digital Systems USA, Inc.

Christie® MicroTiles™ is a registered trademark of Christie Digital Systems USA, Inc.


"“Arsenal is recognized as an expert in digital signage content strategy and application integration. Partnering with Arsenal allows us to deliver complete solutions that meet customers' needs for an end-to-end integrated digital display solution."" Sean James, Vice President, Managed Services, Christie
About Arsenal Media


Arsenal Media is a creative content agency dedicated to digital signage and innovative interactive destinations. Core services include installation conceptualization, content strategy and production, and multiplatform interactive development. Our mission is to develop impactful, display-based experiences for brands in public and corporate environments.

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Arsenal média est une agence de contenu numérique spécialisée en affichage numérique et en destinations interactives. Notre expertise inclut la conceptualisation d’installation, la stratégie et la production de contenu ainsi que le développement de plateformes interactives. Notre mission est de développer des installations expérientielles percutantes pour les marques dans des environnements publics et corporatifs.

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