Digital Content Circle Formally Launches Open Think Tank For Digital Signage Sector
Open online forum developed to raise level of creative work and thinking in fast-emerging digital signage and Digital OOH advertising sectors
23 FEBRUARY 2011, MONTREAL, CANADA
SummaryThe Digital Content Circle, a think tank and forum developed to help raise the level of creative work and strategy in the digital signage sector, is formally launching this week. The launch was timed to coincide with one of the industry’s largest trade shows – the recent Digital Signage Expo in Las Vegas – where there were steady calls once again to make content quality and relevance, not technology, the top consideration in developing successful digital screen networks and projects.
Also known as the DCC, plans for the volunteer-driven Digital Content Circle were first announced in Fall 2009. Since then, two founding companies and a set of advisory members have been pulling together the framework for the organization, as well as a strong body of initial content for the DCC’s website.
That site – www.digitalcontentcircle.com – went live today, containing a solid cross-section of provocative ideas and guidance from some of the more respected thinkers in the digital signage and digital out of home business.
“The DCC’s goal is to raise the overall understanding of content development for this medium, and therefore also raise the overall quality,” says Denys Lavigne, President of the Montreal creative firm Arsenal Media, and one of the driving forces behind the DCC. “The DCC exists to gather, publish and archive knowledge about the basics of producing strong, effective material, as well as about all the thinking that goes into planning and programming digital display networks.”
Ideally, says Lavigne, people who are new to the industry – whether as network operators or creative people - will have through the DCC a substantive resource for ideas and direction.
The DCC was conceived and organized by Lavigne and Olivier Debin, President of the Paris-based digital agency Dagobert. The two companies have contributed substantial internal resources, time, and funds to develop the mandate, brand and website, the latter serving as DCC’s focal point and communications hub.
Their efforts have also had the support of several other well-known industry figures including: Phil Lenger, President/Founder of creative firm Show+Tell; Bill Gerba, CEO of the software firm Wirespring; blogger/consultant Adrian Cotterill DailyDOOH; Laura Davis-Taylor, VP Global Retail Strategy for Creative Realities; creative consultant Arlene Zeichner, Principal of Zeichgeist; and Dave Haynes, another blogger Sixteen: Nine and a partner in The Preset Group consulting firm.
Many of the advisors have provided their ideas in articles now available on the site, and that’s bolstered by a large, diverse selection of thoughtful pieces by other senior industry people – some new, some refreshed from other publications. There is foundational advice posted about all aspects of content – from addressing the very basic question of how to recognize truly great content, to more involved subjects like content grids, budgeting, color and font choices and technology options.
The web site has a gallery intended to showcase, celebrate and analyze good work, as well as seek reviews and comments from experts who will take a methodical look at what’s in the field, and sort out what works and what doesn’t.
“This is not a commercial effort, where you will find product and service promotion disguised as advice or thought leadership. There’s a place for that, but it’s not here,” says Lavigne. “We want the DCC to be a home to solid, unbiased, spin-free advice and direction, as well as a forum for both ideas and arguments.”
The DCC page includes a prompt for contributions from anyone in the sector who has valid, relevant ideas about content and creative. All articles posted also have active commenting capabilities, and the DCC hopes to see a very active, thoughtful community develop through the site and new posts.
“The idea of a circle is that more and more people join in and make active contributions,” adds Debin. “The more people who see the value and use it, the better it will be.”
The DCC website is: www.digitalcontentcircle.com
For more information, please contact:
THE AMERICAS, ASIA AND AUSTRALIA
Wendy Gokhool, Arsenal Media
+1.514.389.1515 ext. 108
EUROPE AND AFRICA
Pauline Germain, Dagobert
+33 (0)1 56 03 90 57
"“The DCC’s goal is to raise the overall understanding of content development for this medium, and therefore also raise the overall quality. The DCC exists to gather, publish and archive knowledge about the basics of producing strong, effective material, as well as about all the thinking that goes into planning and programming digital display networks.”" Denys Lavigne, President, Arsenal Media
"“The idea of a circle is that more and more people join in and make active contributions. The more people who see the value and use it, the better it will be.”" Olivier Debin, President, Dagobert
About Arsenal Media
Arsenal Media is a creative content agency dedicated to digital signage and innovative interactive destinations. Core services include installation conceptualization, content strategy and production, and multiplatform interactive development. Our mission is to develop impactful, display-based experiences for brands in public and corporate environments.
Arsenal média est une agence de contenu numérique spécialisée en affichage numérique et en destinations interactives. Notre expertise inclut la conceptualisation d’installation, la stratégie et la production de contenu ainsi que le développement de plateformes interactives. Notre mission est de développer des installations expérientielles percutantes pour les marques dans des environnements publics et corporatifs.